As president, Colette Mendenhall contributes to the smooth running of the company and its growth by identifying promising niche markets, developing an offer aimed at them and ensuring its marketing. Before becoming the principal shareholder at Assurart, she worked for one of the major brokerage firms in Quebec as its vice president, involved in strategic planning and marketing. She brings some 20 years of experience to the group.

Colette holds an MBA from Cornell University (USA) and Queen’s University (Kingston, Ontario). She also has a BA from the University of Ottawa in political science and economics. In addition, she completed a certificate in marketing from McGill University (Montreal, Quebec). She holds the title of Damage Insurance Broker, and Advisor in group-insurance plans.